marketing

I've loved creating, communicating, delivering, and exchanging ideas for as long as I can remember. By putting myself
through a myriad of marketing experiences, I've found that I can do just this while also making a positive impact on those around me.
Below lies a list of my experiences within marketing, each position providing me insight and the skills to only grow as I learn.

association of innovative marketing (AIM) consulting

project manager (feb. 2022-present)

  • Leading a team of four consultants to provide pro-bono marketing and growth strategies to AR social platform, Octi; keeping in contact with Marketing Community Engagement Associate, Mackenzie Weil and team accordingly
  • Conducting primacy research, competitor analyses, and auditing user experience to develop a go-to ambassador program and user-retention strategy for the company

marketing consultant for Google (sept. 2021-feb. 2022)

  • Conducting research and analyses on the BDM customer audience to strategize how to convert the strong loyalty Google has with students into a business relationship, keeping in close contact with Google Workspace Sr. Content Strategist Mr. Dominic Smith and team accordingly
  • Performing preliminary research through a market analysis on Google's stance in the EdTech industry, utilizing quantitative and qualitative values to break down revenue and trends
  • Developing marketing strategies for how to direct more of the BDM/educational audiences towards Google's marketing funnel.

techie

president (jan. 2022-present)

  • Organizing panels, professional development, and opportunities for 60+ students each week by coordinating with professionals from technology companies including Google, Meta, and Microsoft.
  • Providing end-to-end delivery of the organization by managing a team of board members across marketing, finance, events, and operation teams; collaboratively planning new initiatives.

director of marketing (aug. 2021-jan. 2022)

  • Research marketing and social strategies, in order to grow Techie's breadth both beyond and within USC.
  • Create content for social accounts utilizing Canva, Photoshop, Figma, and Procreate.
  • Draft and dispatch internal and external communications in newsletters and weekly email updates.

resources

Instagram

LinkedIn

popcorn

marketing intern (may 2021-aug. 2021)

  • Created a product management roadmap to illustrate goals and execute project strategy.
  • Collaborated with the video production team to create content for social profiles; increasing social engagement by 825.88% and profile views by 225.19%.
  • Copyedited and developed use cases for CEO/Co-Founder Mr. Justin Spraggins to ensure brand consistency and design fluidity on Popcorn's website.
  • Conducted quantitative and qualitative research on technology and entertainment industry promotional strategies to script and prepare promotional materials.

8it

product development and marketing intern (mar 2021-aug. 2021)

  • Curated 400+ weekly article recommendations to develop content for the iOS startup app.
  • Generated research of social media trends and created content to extend 8it's reach.
  • Increased social engagement by 3,880.26% and profile views by 652.38%.
  • Organized detailed analyses to determine the next steps for future partnerships and achieve optimum performance of all assets.

haute magazine

marketing team member (feb. 2021-may 2021)

  • Spearhead professional outreach with 100+ established companies and representatives in entertainment to develop partnerships and extend Haute's visibility.
  • Produce marketing strategies and construct templates for outreach.

dear asian youth

social media team member (jan. 2021-may 2021)

  • Create content and graphic designs for social media infographic posts.
  • Utilize Canva, Procreate, and Adobe Photoshop to illustrate cover art for articles.

resources

Instagram

Website