marketing
I've loved creating, communicating, delivering, and exchanging ideas for as long as I can remember. By putting myself
through a myriad of marketing experiences, I've found that I can do just this while also making a positive impact on those around me.
Below lies a list of my experiences within marketing, each position providing me insight and the skills to only grow as I learn.
association of innovative marketing (AIM) consulting
project manager (feb. 2022-present)
- Leading a team of four consultants to provide pro-bono marketing and growth strategies to AR social platform, Octi; keeping in contact with Marketing Community Engagement Associate, Mackenzie Weil and team accordingly
- Conducting primacy research, competitor analyses, and auditing user experience to develop a go-to ambassador program and user-retention strategy for the company
marketing consultant for Google (sept. 2021-feb. 2022)
- Conducting research and analyses on the BDM customer audience to strategize how to convert the strong loyalty Google has with students into a business relationship, keeping in close contact with Google Workspace Sr. Content Strategist Mr. Dominic Smith and team accordingly
- Performing preliminary research through a market analysis on Google's stance in the EdTech industry, utilizing quantitative and qualitative values to break down revenue and trends
- Developing marketing strategies for how to direct more of the BDM/educational audiences towards Google's marketing funnel.
techie
president (jan. 2022-present)
- Organizing panels, professional development, and opportunities for 60+ students each week by coordinating with professionals from technology companies including Google, Meta, and Microsoft.
- Providing end-to-end delivery of the organization by managing a team of board members across marketing, finance, events, and operation teams; collaboratively planning new initiatives.
director of marketing (aug. 2021-jan. 2022)
- Research marketing and social strategies, in order to grow Techie's breadth both beyond and within USC.
- Create content for social accounts utilizing Canva, Photoshop, Figma, and Procreate.
- Draft and dispatch internal and external communications in newsletters and weekly email updates.
popcorn
marketing intern (may 2021-aug. 2021)
- Created a product management roadmap to illustrate goals and execute project strategy.
- Collaborated with the video production team to create content for social profiles; increasing social engagement by 825.88% and profile views by 225.19%.
- Copyedited and developed use cases for CEO/Co-Founder Mr. Justin Spraggins to ensure brand consistency and design fluidity on Popcorn's website.
- Conducted quantitative and qualitative research on technology and entertainment industry promotional strategies to script and prepare promotional materials.
8it
product development and marketing intern (mar 2021-aug. 2021)
- Curated 400+ weekly article recommendations to develop content for the iOS startup app.
- Generated research of social media trends and created content to extend 8it's reach.
- Increased social engagement by 3,880.26% and profile views by 652.38%.
- Organized detailed analyses to determine the next steps for future partnerships and achieve optimum performance of all assets.
haute magazine
marketing team member (feb. 2021-may 2021)
- Spearhead professional outreach with 100+ established companies and representatives in entertainment to develop partnerships and extend Haute's visibility.
- Produce marketing strategies and construct templates for outreach.